MOC x Nike Campaign Annual Recap

The Air Max EM vitrine.


2013 was an amazing year for Ministry Of Concrete.
Having been trying hard to establish ourselves as
Athens’ flagship for the sneaker game, always by staying
moral to the competition and parallel to the worldwide industry,
this year came as a reward of recognition.

To that, Nike has a huge part of responsibility, and we are
more than thankful for that.

Next to MOC, at K44 the party is being prepared…

Taking notice of its fast growth along with the ability
to promote the latest trends in sportswear that no one
had ever been able to do so in the Greek market
both by its physical presence and its social network skills,
the innovating brand chose MOC for its campaign hub
and the result was no other than huge success!

DJ Noiz on duty

Considered by Nike EMEA as the best event series for its
region (Central & Eastern Europe) on the “Air Reinvented” campaign,
the Air Max Celebration Vol.1 & Vol.2 proved to have a solid
impact both to the core and the mass consumer, despite
the market’s difficulties given by the financial facts of the past year.

We’d like to thank all the press involved, from individual bloggers to
Lifo for its high-end promotional services, even
or posting Same84’s “Sunset Pack” graffiti video.

Also our congratulations to the Nike Hellas Marketing Team for the
perfect organization, the guidance and the cooperation.

Most of all though, we need to thank all people that attended the events.
Without you this would never turn from just possible to unexpectedly huge.

2014 comes strong for Nike and Ministry Of Concrete,
with new revolutionary campaign series to be announced soon.

Spreading the word…


Nice girls creating their Nike PhotoID kicks!
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